Creator Studio Insights and Instagram Automation with Buffer
Instagram accounts can now be connected to Facebook Creator Studio, a tool that provides you the opportunity to dig into your Instagram Stories data.
Head to Creator Studio, choose your Instagram account and then open this Content library tab. This section offers a summary of all your Instagram video, photo, carousel, stories and IGTV posts.
Each of your specific stories posts will be listed within the Content Library and you can see information such as impressions, responds and clicks for each post.
As soon as your story is posted you can also view some basic analytics, to reveal you the number of times each post in your story has Click Resources been viewed and who has seen it. When watching your own story, swipe as much as take a look at this information and who's seen each image and video.
Extensive Stories analytics from Buffer
Buffer Analyze shares reach and conclusion rate for specific Instagram Stories and total metrics, such as overall impressions and average reach, for all the Instagram Stories you have posted within chosen period.
Instagram Stories measurements
The perfect measurements for Instagram Stories are 1080px large by 1920px high. An element ratio of 9:16.
These measurements will help if you wish to develop a custom-made video or graphic to truly make your Instagram Stories stick out.
Instagram Stories style pointers
1. Keep it easy
To inform an effective story, simplicity is best.
The Guardian discovered that, for their Instagram Stories, simple fixed graphics and fast explainer videos outperformed their professionally-produced videos.
2. Preserve a consistent style
The 2nd principle is to be constant.
Keeping to Recommended You Read a consistent theme makes it easier to create Stories images as you do not have to re-invent the wheel every time you develop a new one. It also assists you produce a style that will help your fans recognize your brand name quickly.
Here are a few things to pay attention to:
1. Style of images or videos
2. Color combinations
3. Layout
4. Typefaces
Here are some examples from The North Face, where they used the same typeface, font color, and design of images:
3. Try out interactive stickers
Instagram offers 3 cool sticker labels that you can use to drive engagement on your Instagram Stories:
1. Poll
2. Emoji slider
3. Questions
These functions make it very simple for your fans to engage with you. Check them in your Instagram Stories to see what engagement you can get. Here are a couple of examples:
4. Use design tools to help you
There are lots of terrific style tools and resources available if you want to develop Instagram Stories videos or tailor your Instagram Stories graphics. Our preferred is our Stories Creator, a complimentary, light-weight tool that enables you to create thumb-stopping material for Stories
Instagram Stories concepts: 5 ways brands can use Stories.
When I'm creating Stories images, I always find it valuable to look at examples from other companies for motivation.
Here are five examples that have motivated me-- I hope you'll discover them helpful too:
1. Produce a test
Airbnb utilizes stories as a method to develop fun, and engaging travel-related quizzes. It also utilizes sticker labels to enable people to guess the place:
2. Promote deals and short articles
Hopper utilizes Instagram Stories (and the 'Swipe Up' feature) to produce awareness of its latest offers and content:
3. Repurposing content
The New York Public Library has uses Instagram Stories to share renowned stories in a new medium.
4. Material your audience will screenshot
Stories may last only 24hrs, however you can create content your audience will wish to screenshot and keep on their video camera roll for recommendation. This will help your brand to stay top-of-mind. Jamie Oliver does this with recipes.
5. Display products
Stories are incredibly interesting and terrific location to share more about your business and products with your audience. Warby Parker does this really perfectly.
Take your Instagram Stories to the next level with Buffer
Stories have ended up being an exceptionally fundamental part of Instagram marketing strategy, and here at Buffer we enable you to plan, preview, and schedule your Instagram Stories ahead of time, so that you have whatever all set to publish with a single push notice.